Una volta chiarita l'importanza di un Brand Personale, andiamo ad analizzare alcune (e non esaustive ovviamente) azioni che possiano mettere in pratica per migliorare il nostro Brand come professionisti:
1. Rispondi innanzitutto alla domanda: “che cosa voglio che la gente pensi quando mi vede o quando sente il mio nome”? Scrivi un messaggio che descriva in che cosa sei unico e speciale, ed un elenco di parole che vuoi che le persone usino quando parlano di te. Individua le tue qualità più importanti (sia personali sia relative alla tua professione) e trasformale nel tuo spot pubblicitario. Lo stesso spot che dovrai "trasmettere" in ogni tipo di canale da te utilizzato per farti conoscere;
2. Ricordati che “l’abito Monaco does. " For all, in any field, the aspect has its importance. Whether you like it or not, the clothes (not the clothing brand, but the appearance and appropriateness of your attire with what you're selling: too often I have seen sellers offer great value products wearing jeans and sneakers ... but signed !!!), the haircut, business cards, and the way you talk they are noticed and how. In other words, present to the outside world an image that confirms and reinforces the impression that you give of yourself.
3. Do not sell if you are familiar, but if they know you! This will from now on must be your most common question: "How many people still do not know me and how I can do to make myself known to them also?
Want some examples: if at this very moment I went to Google to type in your name, I would jump out of your site? I'm not talking about the site of the company you work for, but just where www.tuonome.com explain exactly who you are and why people should rely on their money? Well ... Go and create it!
Or "get out more" and maybe offer yourself as a spokesman for charities, or occasionally attends meetings of the professional association of your best customer (with him), proposes to sponsor a tournament for sports or cultural event. Or ... crea un network tra i tuoi migliori clienti!
Buon 2011 a tutti, ricco di successo...come persone!!!
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