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Meetings commercial creative


Lavorando con la forza vendite di diverse aziende, una delle cose che più mi affascina osservare è la famigerata riunione commerciale. Nonostante i settori e le persone che vi partecipano siano completamente diversi, miracolosamente la scena a cui si assiste in genere è più o meno la stessa: direttore vendite che affida i budget ), che visiona l’andamento del fatturato (in genere con scientifica razionalità), e che poi affronta un paio di problematiche (in genere cose che nei mesi precedenti i commerciali hanno trascurato, oppure cose burocratiche su cui non hanno messo attenzione con conseguenti difficoltà in amministrazione, ecc ecc). Dopodichè tutti i venditori escono dalla sala riunioni, con qualche problemino in più rispetto a quando sono entrati, con un target nuovo (e spesso ragionevolmente irraggiungibile) in tasca, e con una voglia irrefrenabile di parlare a qualcuno visto che per 2 ore circa (se gli è andata bene) hanno soltanto ascoltato o risposto a monosillabi.
And only then director of sales experience but other methods, perhaps the most engaging and creative, to manage the commercial riunone, would still definitely get more results entusiamanti and sellers more excited.
Here are examples of involvement and development of creativity:
1. If you need to deal with a topic "problematic", something on which you are finding difficulty (too easy as discounts, payment terms with maturities of ten etc etc) you can try to do it this way: Ask them "WHY '? "5 TIMES! Do not stop at the first response (often superficial) not only goes back to the real cause of the problem rather than just manage the effects, but most importantly, involving the vendors in the analysis of the problem, then it will be possible to also involve them in its resolution.
2. Starting from the premise that to have great ideas is like having money in the bank (because they earn interest and you will soon see the light other new ideas), you can try to print a batch of Idea Notes (a series of notes in the form Euro, with lines which give the possibility to write on it), distribute to sellers with the agreement to use them to record any type of lighting / Sudden insight may have at any time of day. Following this, the creation company in a container that constitutes your "idea bank" where each vendor (but this can be extended to all employees) can enter your note. Each note may be valuable for you. And if perhaps occasionally awards including the best idea. ... The game will be complete!

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a straight face

(...)

"Poi è arrivato Gran Turismo.

Raffiche di vento sulle chiome degli alberi in controluce di un'alba autunnale. Una foglia d'acero di un rosso livido plana morente sui grani dell'asfalto macchiato di morchia. Un'allodola si posa on a traffic light at an intersection off the desert. The light powder of a pale sun filters through the iron pillars of an old racetrack seats. A truck stops silent. With a slight buzz the door of the load is lowered revealing ... Loneliness, melancholy, vague nostalgia. Getting lost in a distant Gran Turismo League. Pilot half ruined, cars put together as we could. Try to do it, hitting the slopes more crap to put together the money for a decent set of tires and suspensions, more reliable. Stand there and try so hard, before it's too late to run, to kill the fear. To win something decent.

With all the games I have played and will play, Gran Turismo will always be my game. There is another

my life there, or, rather, the novel by another of my life.

There is a story about the folly of me that is not in compliance with any reasonable hope of any decent agreement with the company. The suffering of nostalgia for a world undone by exhaust fumes, a world already ended, which was once called the civilization of the engine and saw me on the edge dell'Aurelia to count the passing cars and going beyond the country, more than what I do destiny. But there's Anarchy, a journey that never ends. And unlike the here today and in there I have only known opponents honest, fair rules and Immovable: I played a game morality in a world of cardboard. And in that world I knew skies and rivers and forests and cities that I often miss when I'm out of here.

Because I'm crazy, I'm sick with longing for the Game. "

Maurizio Maggiani : A serious matter. The great book of the Playstation - AdnKronos books - 2000