Today my thoughts will be quite hard and I apologize to those who feel called into question, because that is exactly what I want to do.
Sometimes I feel awfully tired of "small" hypocrisy that we are forced to read or listen to every day, with fake smiles and false complacency. For only then complain of hypocrisy apparently large.
And here I speak more specifically to companies that spend good money for advertising summon more or less accredited to draw up their own Pay Off, that little phrase that's under the name of your company and should talk about your placement , of the promise you make to the market, and bla bla bla.
Well ... these days I was reflecting on the fact that behind the words, "trust in your hands", "my pockets like yours," you first "," your dreams, my desires, "" you and I run commands "," the customer at the center of my world "," my head under your feet ",... hide entire patrol of entrepreneurs who have only one purpose in life: exploit the people, manipulating them in a brazen by focusing on their weaknesses (high state of necessity, ignorance, emotional instability, etc etc), and with the sole purpose of obtaining power and money in exchange.
But then I wonder, for consistency, it would be easier and less demanding to declare openly (first to themselves) what you want to be than to live each day as on a stage, wearing a mask over his face that the entrepreneur "does not work with logic but with the heart"?
Among other things, these entrepreneurs would save a lot of money because, without having to call "Illustrious and honest" advertising potrebbero semplicmente ispirarsi al Prof. Raffaele Cutolo (vedi apposita bibliografia) e attingere da lui una delle sue massime "'o cummannà è meglio 'ro fottere". E tra l'altro secondo me, vista l'originalità, venderebbero decisamente di più!
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